What Do You Say To Rate Shoppers? (.125% SCRIPT)
CORE7 COPY & PASTE EMAIL:
The .125% Policy
- Copy & paste the text below into an email.
- Customize the information in blue highlighting.
- BCC the appropriate parties as needed.
- Send to the client.
Dear Borrower Name,
As you may know, rates fluctuate daily, sometimes hourly, based on the mortgage-backed securities market. Today’s rates may not be applicable tomorrow.
In case you are comparing Lenders, I’m attaching a questionnaire that many of my clients find helpful. You may also find the attached article on Rate Movement very informative.
We have a .125% Policy at Your Company. We are confident our rates are competitive and will never be more than .125% away from other Lenders. The policy allows you to shop, safe in the knowledge that if you find a rate that we can’t come within .125% of, no time will have been lost processing your loan. Should this occur, I will forward your appraisal and loan file to that Lender and remain a resource for you whenever needed.
Of course, rate is an important factor. Often we are the lowest in the market, but frankly, I choose not to be known simply for having the lowest rate. That being said, my focus has always been to provide unsurpassed service to clients I have in process; adding value and exceeding their expectations.
If you are shopping rates, all I ask is to have the last right of refusal. Please make us your last call and I’ll do the best I can on your behalf.
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