Core7 Professional Recommended Reading

The 22 Immutable Laws of Marketing by Al Reis & Jack Trout

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Never Eat Alone by Keith Ferrazzi

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.

The 7 Levels of Communication by Michael Maher

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

The Core7: How to Buy a Home and Secure Your Financial Future at the Same Time by Mark Maiocca

What’s Your Rate? How to Buy a Home and Secure Your Financial Future at the Same Time offers a unique perspective into the process of buying a home. At the same time, it helps you to formulate a financial plan and put together your financial team. Don’t neglect to consider your insurance needs, investment strategies, college funding, estate planning or passing on a legacy.  These critical factors are often overlooked while transacting what is, for most people, the single largest purchase they’ll ever make—their home.

Feedback Marketing How to Duplicate Clients, Attract Prospects, and Create Advocates… Without Talking by Dan Allison

Strategies which enable an organizaton or professional to duplicate their top clients, attract new prospects, and create advocates for their products, employing surveys and focus groups.